Today, the long-term growth of any business depends not only on its products or services but also on building the right relationships with customers. Especially in the B2B environment, key client management often becomes a strategic direction for business development. It was precisely on this topic that the latest meeting of the Acba Business Club was organized.

The speaker at the meeting was Hayk Petrosyan, Founder and CEO of Praxyma Consulting, who has ten years of experience in building sales teams both in Armenia and abroad, as well as in business development and sales. Drawing on practical examples, he presented key client management strategies that have been applied in international markets and have proven their effectiveness.

“At the core of any business lies the management of customer relationships, and in particular, the management of relationships with key clients,” noted Norik Nazaryan, Director of SME and Corporate Business and Deputy CEO of Acba bank. “The topic is highly relevant, and key clients hold great importance for every business, as they typically generate the main share of a company’s revenue. In any business relationship, stable and long-term partnerships are also essential. It is important for these relationships to be mutually beneficial, forward-looking, and transparent.”

“During today’s Acba Business Club event, we had the opportunity to share with participants our experience in implementing a key client management strategy. I believe that holding workshops in relatively small groups is much more effective from the perspective of sharing knowledge and experience. What Acba Business Club does for its members is extremely important. As a result, participants receive many practical tools that they can apply in their own companies,” said Hayk Petrosyan, Founder and CEO of Praxyma.

Acba is the first in the banking sector to establish a business club aimed at strengthening entrepreneurship and creating a new business culture, bringing together the Armenian business community and becoming an important platform for exchanging experience and discussing business topics.

Under the “Acba Business Partner” sub-brand, SME leaders are given the opportunity to gain new knowledge and essential management tools, establish new business connections, and become part of the business community.

Within the framework of the “Acba Business Partner” sub-brand, SME leaders can:

• Participate in free business courses,

• Become members of the Acba Business Club,

• Take advantage of the opportunities offered by the online business platform sme.acba.am,

• Increase the visibility of their products by participating in the “Made by Our Partners” project.

The Acba Business Club is a platform that gives SME leaders an opportunity to establish new business connections, participate in thematic events, stay at the center of business events, and benefit from special offers provided by partner organizations.

The Acba Business Club marks the beginning of new perspectives and opportunities for businesses.

Watch the video for more details.