French books, discussions, music, theater performances... "Francofest" initiated by Newmag opens the autumn reading season.

Newmag presented 4 new bestseller books in Armenian at the first French book festival.

The partners of "Francofest" are Acba bank and Acba Leasing, which supported the organization of the event with the aim of developing Armenian-French relations and getting closer to the francophone world.

"Taking into account the effective cooperation between Acba Financial Group and Newmag, we believe that "Francofest" was a very good opportunity for another cooperation. Newmag has its big and unique contribution to the rapprochement of Armenian-French cultures. As you know, Acba Financial Group is also one of the unifiers of Armenian-French business cultures in Armenia. Therefore, we could not stay away from participating in this important event. I think it will become a good tradition in Armenia, it will leave its positive mark not only on the reader, but also on the creator," said Ofelya Saghatelyan, Head of the Marketing Department at Acba Bank OJSC.

"Armenian-French political-economic ties are very intense and have always been intense, while cultural ties are weak. The purpose of "Francofest" is first of all to take a step forward to the Francophone intelligentsia, which has always been by Armenia's side. "Francofest" comes to fill that cultural gap. It is no coincidence that one of the main partners of "Francofest" is also Acba Financial Group. We are happy that both Acba Financial Group and Newmag have the same vision: to deepen Armenian-French cultural ties, to bring French content to Armenian readers," noted Artak Aleksanyan, CEO at Newmag publishing house.

Within the framework of the festival, Acba has also prepared a surprise: students can apply at any branch of Acba bank until September 23 and receive Visa Student cards with free service for a period of 5 years.

Aznavour in Armenian language and sound, the premiere of the Armenian version of Charles Aznavour's song "Children of this fight" took place during the "Francofest".

Watch the video for more details.